Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only to the extent that no indication to the contrary is made in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.
Server log files
You can visit our websites without providing any personal information.
Every time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO due to our overriding legitimate interest in ensuring the trouble-free operation of our website as well as for the improvement of our offer.
Your data may be transferred to third countries outside the European Union for which the EU Commission has issued an adequacy decision. In the absence of an adequacy decision by the EU Commission, e.g. for transfers to the USA, the data transfers are based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at:
Contact
Responsible
Contact us if you wish. The contact details of the data controller can be found in our imprint.
Initiative contact of the customer by e-mail
If you initiate business contact with us by e-mail, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of processing and answering your contact request.
If the contact serves to carry out pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b DSGVO.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO due to our overriding legitimate interest in processing and answering your enquiry. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation.
We will only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you.
If the contact serves to carry out pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b DSGVO.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO due to our overriding legitimate interest in processing and answering your enquiry. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation.
We will only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Orders
Collection, processing and forwarding of personal data when placing orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to deal with your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 Para. 1 lit. b DSGVO and is necessary for the fulfilment of a contract with you.
Your data is passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of the data transfer is limited to a minimum.
Your data may be transferred to third countries outside the European Union for which the EU Commission has issued an adequacy decision. If there is no adequacy decision by the EU Commission, such as for transfers to the USA, the data transfers are based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at:
Merchandise management
Use of an external merchandise management system
We use an enterprise resource planning system for contract processing within the scope of order processing. For this purpose, your personal data collected in the context of the order are transmitted to Lexware, a company of the Haufe Group.
Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user’s computer system. When a user calls up a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually on their acceptance as well as prevent the storage of cookies and transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.
You can find out how to manage (including deactivating) cookies in the most important browsers by clicking on the links below:
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Technically necessary cookies
Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognise your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognised even after a page change.
The use of cookies or comparable technologies is based on § 15 para. 3 p. 1 TMG. The processing of your personal data is carried out on the basis of Art. 6 para. 1 lit. f DSGVO due to our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer.
You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.
Use of Borlabs Cookie
On our website, we use the consent management tool Borlabs Cookie from the provider Borlabs – Benjamin A. Bornschein (Georg-Wilhelm-Str. 17, 21107 Hamburg; “Borlabs”).
The tool enables you to give consent to data processing via the website, in particular the setting of cookies, as well as to exercise your right of revocation for consent already given.
The purpose of data processing is to obtain and document the necessary consent for data processing and thus to comply with legal obligations.
Cookies may be used for this purpose. The following information, among others, may be collected: Date and time of the page view, information on the browser you are using and the device you are using, UID (randomly assigned, anonymous ID), opt-in and opt-out data. This data is not passed on to third parties.
Data processing is carried out to fulfil a legal obligation on the basis of Art. 6 para. 1 lit. c DSGVO.
You can find more information on data protection at Borlabs at: https://de.borlabs.io/borlabs-cookie/.
Analysis of advertising tracking
Use of Google Analytics
We use the web analytics service Google Analytics of Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analysing this website and its visitors as well as for marketing and advertising purposes. Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. In the process, the following information may be collected, among others: IP address, date and time of page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated by this about your use of this website is usually transferred to a Google server in the USA and stored there. There is no EU Commission adequacy decision for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at:
https://policies.google.com/privacy/frameworks
Both Google and US government authorities have access to your data. Your data may be linked by Google to other data, such as your search history, your personal accounts, your usage data from other devices and any other data Google may have about you.
IP anonymisation is activated on this website. This means that your IP address will be truncated beforehand by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
For more information on the terms of use and data protection, please visit
https://www.google.com/analytics/terms/de.html or
https://www.google.de/intl/de/policies/ and
https://policies.google.com/technologies/cookies?hl=de
Use of Google Ads conversion tracking
We use the online advertising programme “Google Ads” on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google which is responsible for processing your data and complying with the applicable data protection laws.
When you click on an ad placed by Google, a cookie for conversion tracking will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you have clicked on the ad and have been redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no way that cookies can be tracked across Ads customers’ websites.
The information obtained with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.
You can find more information and Google’s privacy policy at: https://www.google.de/policies/privacy/.
Use of Google AdSense
We use the AdSense function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google which is responsible for processing your data and complying with the applicable data protection laws. The purpose of the data processing is to rent out advertising space on the website and to target visitors to the website with interest-based advertising. By means of this function, visitors to the provider’s website are shown personalised, interest-related advertising from the Google Display Network. Google uses cookies to analyse your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no EU Commission adequacy decision for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
You can find more information and Google’s privacy policy at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/.
Use of the remarketing or “similar target groups” function of Google Inc.
We use the remarketing or “similar target groups” function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google which is responsible for processing your data and complying with the applicable data protection laws.
The application serves the purpose of analysing visitor behaviour and visitor interests. Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements. The cookies are used to record visits to the website as well as anonymised data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.
Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
You can find more information on Google Remarketing and the associated data protection declaration at: https://www.google.com/privacy/ads/.
Plug-ins and other
Use of YouTube
We use the function for embedding YouTube videos of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website.YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The option “Extended data protection mode” is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. There is no EU Commission adequacy decision for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.
The use of cookies or comparable technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.
For more information on the collection and use of data by YouTube and Google, your rights in this regard and ways to protect your privacy, please refer to YouTube’s privacy policy at https://www.youtube.com/t/privacy.
Use of Yumpu
Yumpu automatically collects and stores information in so-called server log files, which your browser automatically transmits. We keep these for up to one month, after which they are deleted. These are:
browser type and browser version
Operating system used
referrer URL
Host name of the accessing computer
Time of the server request
IP address
This data is not merged with other data sources. The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use. For more information on the collection and use of data by Yumpu, your rights in this regard and ways to protect your privacy, please refer to Yumpu’s privacy policy at:
https://www.yumpu.com/de/info/privacy_policy
Use of OpenStreetMap
This site uses the open source mapping tool “OpenStreetMap” (OSM) via an API. The provider is the OpenStreetMap Foundation. To use the functions of OpenStreetMap, it is necessary to store your IP address. This information is usually transmitted to a server of OpenStreetMap and stored there. The provider of this site has no influence on this data transmission. The use of OpenStreetMap is in the interest of an appealing presentation of our online offers and an easy location of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO. More information on the handling of user data can be found on the OpenStreetMap data protection page https://wiki.osmfoundation.org/wiki/Privacy_Policy and here http://wiki.openstreetmap.org/wiki/Legal_FAQ.
Data subject rights and storage period
Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods, and then deleted after expiry of the period, unless you have consented to further processing and use.
Rights of the data subject
If the legal requirements are met, you have the following rights according to Art. 15 to 20 DSGVO: the right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purpose of direct marketing in accordance with Art. 21 (1) DSGVO.
Right of complaint to the supervisory authority
In accordance with Art. 77 DSGVO, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.
Right of objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 (1) lit. f DSGVO, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the purpose of asserting, exercising or defending legal claims.
last update: 27.10.2020